|
|||||
|
|
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret |
|
| Authors: | Grigsby Jamie L. Jewell Robert D. Campbell Colin |
| Affiliation: | 1.Missouri State University, 901 S. National Ave., Springfield, MO, 65897, USA ;2.Kent State University, 475 Terrace Dr., Kent, OH, 44240, USA ;3.University of San Diego, 5998 Alcala Park, San Diego, CA, 92110, USA ; |
| Abstract: | Marketing Letters - Impulse purchases are encouraged by retailers and can comprise a significant portion of a retailer’s sales. However, both consumers and researchers generally see impulse... |
| Keywords: | |
| 本文献已被 SpringerLink 等数据库收录！ | |