电子商务赢利模式初探——B＋G TO C模式剖析

电子商务的崛起改变了企业和消费者的权力话语，因此对企业来说选择合适的赢利模式取得可持续发展、满足消费者利益要求和对抗竞争对手的挑战，就显得蔚为重要。目前电子商务的四种赢利模式即B to B、B to C、C to C和C to B都不可避免忽视了政府的经济功能。本文即针对这些模式的缺陷提出B G TO C的盈利模式，以充分发挥政府“有形的手”的作用共同获得企业和政府的双赢。

The analysis of electronic business's profit pattern

The uprising electronic business changes the power balance between the enterprises and the consumers, so choosing a suitable profit pattern for the enterprise is very important to achieving sustainable development, meeting consumer's benefit demand and battling against competitor's challenge. The profit patterns of electronic business now all ignore the government's economic function, so the article brings forward the B G to C profit pattern. In B G to C pattern, B is business, G is goverment, C is consumer.