转变旅游发展方式 促进张家界旅游业转型升级

旅游业是张家界的立市之本,更是富民强市的战略性支柱产业。作为湖南省旅游产业龙头的张家界,应积极采取措施实现旅游产品向观光休闲复合型转变、旅游产业向数量质量效益并重转变、旅游品牌向国际旅游目的地转变、旅游服务向人性化（标准化、信息化）转变、旅游企业向自主创新（规模化、园区集聚）转变,并以此促进张家界旅游业转型升级,争做建设资源节约、环境友好型社会的排头兵。

Zhangjiajie Tourism Development Means Change in the Tourism Industry to Promote Transformation and Upgrading

Tourism in the city of Zhangjiajie is a strategic pillar industry.As a leader in Hunan＇s Zhangjiajie tourism industry,should take active measures to achieve the tourism and leisure complex changes,make the tourism industry benefit both the quantity and quality changes,tourism brand change to the international tourist destination,tourism service to humanity（standardization,information of） change,tourism enterprises to innovation,scale,concentration changes in the park to promote transformation and upgrading of the tourism industry,striving to build resource-saving and environment-friendly society in recent years.