Implications for brokerage firms’ financial disclosures: From CSR perspectives

Given the importance of transparency in today's financial environment, it is surprising that limited research has examined investors’ attitudes toward brokerage firms’ financial disclosures and how their attitudes toward brokerage firms’ financial disclosures influence subsequent responses such as perceived trust and attitude toward brokerage firms. Research on Corporate Social Responsibility (CSR) practices and the Social Contract Theory suggests that investors may put a relatively high value on brokerage firms that practice financial disclosures responsibly. This research probed the relevance of this assumption by testing the relations among investors’ attitudes toward brokerage firms’ financial disclosures, attitudes toward CSR practices, perceived trust toward brokerage firms, attitudes toward brokerage firms and behavioral intentions toward brokerage firms with a survey study. The study used brokerage firms’ financial disclosures in general as the focus of this study's survey questions and a convenience sample consisting of investors. The results suggested that investors’ positive attitudes toward brokerage firms’ financial disclosures positively enhanced their attitudes toward brokerage firms’ CSR practices and perceived trust toward brokerage firms, whereas investors’ attitudes toward brokerage firms’ CSR practices mediated their attitudes toward financial disclosures to enhancing their perceived trust toward brokerage firms. Moreover, investors’ attitudes toward brokerage firms mediated their perceived trust toward brokerage firms on enhancing their behavioral intentions toward brokerage firms.