一切竞争力的指向:替代还是被替代

在市场份额给定的情况下,一个企业能够发展是因为他的产品不仅没有被替代,反而有能力替代其他企业的竞争性产品。能做到这两个方面是因为他是具有足够的竞争力的企业。企业在替代和被替代战略中应识别替代品,进而防御替代品。在保住被替代的底线基础上,积极采取替代策略,从而在激烈的市场竞争中立于不败之地。

Goal of Competition: Substituting or Substituted

Given the constant share of the products in a particular market, a company has the ability to develop not only because of non-substitution by other companies, but also substituting others, It shows this company has enough competitive power. With the strategy of substituting or being substituted, a company should identify any substitutive products, and defend them. Then it may adopt the active substitutive strategy to win the competition.