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全球价值链中市场剩余分配关系研究
引用本文:董烨然. 全球价值链中市场剩余分配关系研究[J]. 经济经纬, 2007, 0(4): 24-27
作者姓名:董烨然
作者单位:北京大学光华管理学院,北京,100871
摘    要:通过建立“多层中间商交换模型”得出:在生产者一消费者,以及生产者一多层中间商一消费者共存的均衡市场中,市场总剩余的大小与消费者意愿相关,市场参与者所获剩余是非对称的,生产商获得的剩余随中间商数量的增多而减少,所以处在全球价值链低端的生产企业利润微薄现象在经济上具有一定的合理性;为在全球价值链中获取更多由销售环节丢失的巨额利润,改善实物份额与价值份额“大背离”状况,着力打造中国自己的“商业航母”,提高市场拓展和扩张能力尤为重要。

关 键 词:全球价值链  剩余分配  贴牌生产
文章编号:1006-1096(2007)04-0024-04
修稿时间:2007-05-15

Research on Market Surplus Distribution in Global Value Chain
DONG Ye-ran. Research on Market Surplus Distribution in Global Value Chain[J]. Economic Survey, 2007, 0(4): 24-27
Authors:DONG Ye-ran
Abstract:The paper establishes the "multi-middleman exchange model",and draws the conclusion that the total amount of market residue is related to the consumption will of the consumers in the equilibrium market.Market residue distribution among agents is asymmetric;the proportion of residue that OEM manufacturers decreases with the number of middlemen in the market.So,there is a certain economic rationality in low profits of OEM manufacturers.To obtain more market residue in global value chain,cultivating large multinational business companies can enable China to share more residue distribution in global value chain and change the situation of "high yield,low revenue" gradually.
Keywords:global value chain  residue distribution  original equipment manufacturing
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