| 性别张扬的电视广告 |
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| 引用本文： | 吴素萍. 性别张扬的电视广告[J]. 浙江工商职业技术学院学报, 2008, 7(4): 39-41 |
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| 作者姓名： | 吴素萍 |
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| 作者单位： | 丽水学院,教育学院,浙江,丽水,323000 |
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| 摘 要： | 电视广告是当代大众文化的重要组成部分,它随着电视的普及进入千家万户,强大地影响着大众的审美生存。当下电视广告中的女性形象很多都是被贬抑、被歪曲的,性别不平等在广告中时有表现,女性在广告中角色往往单一,模式固定,女人的身体、形象大量地成为推销商品的手段。
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| 关 键 词： | 性别意识 电视广告 女性形象 |
Sex Highlighting TV ADS |
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| WU Su-ping. Sex Highlighting TV ADS[J]. Journal of Zhejiang Business Technology Institute, 2008, 7(4): 39-41 |
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| Authors: | WU Su-ping |
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| Affiliation: | WU Su-ping (Educational Faculty of Lishui College, Lishui 323000, China) |
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| Abstract: | TV ads are an important part of contemporary public culture,and have got more and more popular with the popularization of TV,greatly influencing the aesthetic existence.At present many female images are depreciated or distorted and sex inequality is often felt.Females in ads are often monotonous pattern-set,female-body being a commodity-marketing approach. |
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| Keywords: | sex-awareness TV ADS female-image |
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