| 剖析内地旅客在澳门只作短暂停留的原因与对策 |
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| 引用本文： | 陈嘉贤. 剖析内地旅客在澳门只作短暂停留的原因与对策[J]. 旅游学刊, 2008, 23(8) |
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| 作者姓名： | 陈嘉贤 |
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| 作者单位： | 澳门理工学院管理科学高等学校,澳门特别行政区 |
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| 摘 要： | 旅游(及博彩)业长期都是澳门经济的重要产业.在2003年内地"个人游"政策实施后,来澳者过半为内地旅客,可是他们平均在澳停留天数偏低.本文通过深度调查访问、问卷调查和统计分析探究及检验内地旅客决定在澳停留天数的因素.结果发现来澳目的、来澳次数、可支配收入、出入境交通工具、出入境便利性等都是重要因素.故本文提出以下对策:鼓励以商业为目的的旅客,举办季节性转变的主题活动,在内地高档场所加强宣传和推广,开拓更多的航班和航线,提高边检部门的效率等.
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| 关 键 词： | 澳门旅游业 个人游 内地旅客 留澳天数 调查研究 统计分析 |
Factors Underlying Short Stays of Mainland Visitors in Macao and Corresponding Solutions |
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| CHEN Ka-yin. Factors Underlying Short Stays of Mainland Visitors in Macao and Corresponding Solutions[J]. Tourism Tribune, 2008, 23(8) |
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| Authors: | CHEN Ka-yin |
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| Affiliation: | CHEN Ka-yin Victor(School of Business,Macao Polytechnic Institute,Macao Special Administrative Region,China) |
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| Abstract: | Tourism(and gaming) has long been a pivotal industry of Macao's economy.Since the implementation of the mainland's Individual Visit Scheme in 2003,tourism in Macao has been dominated by mainland visitors.However,their lengths of stay in Macao remain short on average.This paper explores and tests the factors determining mainland visitors' lengths of stay in Macao by means of in-depth interviews,questionnaires and statistical analysis.It is found that the objectives of visiting Macao,the number of times of vi... |
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| Keywords: | tourism in Macao Individual Visit Scheme mainland visitors length of stay in Macao survey statistical analysis |
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