| 全球化时代国产电影的品牌建设和对外营销 |
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| 引用本文： | 郭芳. 全球化时代国产电影的品牌建设和对外营销[J]. 长春金融高等专科学校学报, 2010, 0(3): 39-43. DOI: 10.3969/j.issn.1671-6671.2010.03.012 |
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| 作者姓名： | 郭芳 |
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| 作者单位： | 黎明职业大学,工商管理系,福建,泉州,362000 |
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| 摘 要： | 全球化时代的到来,为中国的电影产业提出了新的挑战,国产影片不能仅是满足于国内市场的开发,还应当放眼全球,参与到国际市场的竞争中。国产影片海外市场竞争力的提升有赖于自身的品牌形象建设,对此,必须探索一套切之可行的对外营销策略。
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| 关 键 词： | 国产电影 品牌建设 对外营销 |
The Brand Building and External Marketing of Domestic Films in the Era of Globalization |
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| GUO Fang. The Brand Building and External Marketing of Domestic Films in the Era of Globalization[J]. Journal of Changchun Finance College, 2010, 0(3): 39-43. DOI: 10.3969/j.issn.1671-6671.2010.03.012 |
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| Authors: | GUO Fang |
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| Affiliation: | GUO Fang (Department of Business Administration,Liming Vocational University,Quanzhou 362000,China) |
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| Abstract: | As the Era of globalization coming,China＇s movie industry faces new challenges.Domestic films are no longer to settle for developing domestic marketing.It should look at the world and participate in the international market competition.To enhance it＇s competitiveness in overseas markets,domestic films should enhance external brand image building and explore mature external marketing strategy. |
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| Keywords: | domestic films brand building external marketing |
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