| 现代企业内部营销战略实施的四个层次 |
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| 引用本文： | 周林森. 现代企业内部营销战略实施的四个层次[J]. 经济与管理, 2006, 20(2): 60-62 |
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| 作者姓名： | 周林森 |
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| 作者单位： | 湘潭大学,商学院,湖南,湘潭,411105 |
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| 摘 要： | 在价值网竞争的新形势下,现代企业要在四个层次——员工层、部门层、公司层、网络层上实施内部营销战略,这样企业不仅可以获得自身单一价值链的竞争优势,而且还可以获得价值网的整体竞争优势。
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| 关 键 词： | 价值网竞争 内部营销战略 实施 |
| 文章编号： | 1003-3890(2006)02-0060-03 |
| 收稿时间： | 2005-10-31 |
| 修稿时间： | 2005-10-31 |
On the New Age's Four Levels of Internal Marketing Strategy's Application |
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| ZHOU Lin-sen. On the New Age's Four Levels of Internal Marketing Strategy's Application[J]. Economy and Management, 2006, 20(2): 60-62 |
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| Authors: | ZHOU Lin-sen |
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| Affiliation: | Business School, Xiangtan University, Xiangtan 411105, China |
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| Abstract: | On this new value-network-based competitive age,in order to not only acquire the competitive edge of business' sole value chain,but also win the holistic competitive advantages of the whole value network,modern enterprises should apply internal marketing strategy's application on four levels,that are the employee level,department level,enterprise level and value network level. |
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| Keywords: | value-network-based competition internal marketing strategy application |
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