The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience |
| |
| Institution: | 1. Centre for Integrative Innovation Management, Department of Technology and Innovation, University of Southern Denmark, Campusvej 55, DK-5230 Odense, Denmark;2. The New Zealand Institute for Plant & Food Research Ltd., 120 Mt. Albert Road, Private Bag 92169, Auckland Mail Centre, Auckland 1142, New Zealand;1. Department of Communication, North Dakota State University, Fargo, ND 58108, United States;2. Department of Computer Science, North Dakota State University, Fargo, ND 58108, United States;1. Department of Computer Science, University of Leicester, UK;2. School of Psychology, Teesside University, UK;3. School of Arts, Design and Architecture, Aalto University, Finland |
| |
| Abstract: | The spread of the use of the Internet has had a significant effect on the newspaper sector. Potential cannibalization between the digital and traditional channels, as well as growing competition have made it necessary to gain greater loyalty among consumers of Internet press services. This paper analyzes the effect of consumer familiarity with a website and the degree of perceived usability on levels of loyalty. The results show that familiarity only affects loyalty among consumers who have more experience in using the Internet. However, perceived usability of a website has a significant influence, irrespective of how experienced consumers are. Finally, the paper offers various recommendations for Internet press management and points out the main limitations of the study. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
