The future of airline distribution |
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| Affiliation: | 1. Walailak University, Thailand;2. Universitat Politecnica de Valencia, Deparment of Business Organizations, 7D Building, 1st Floor, Camino de Vera s/n., 46022 Valencia, Spain;3. Universitat Jaume I, Spain;4. Universitat de Barcelona, Spain;1. Griffith Aviation, Griffith University, Australia;2. Flight Centre Group, Australia;1. Department of Business Policy and Logistics, University of Cologne, Albertus Magnus Platz, 50923 Cologne, Germany;2. Global Business Relationships Research Group, Department of Border Region Studies, University of Southern Denmark, Alsion 2, 6400 Sønderborg, Denmark |
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| Abstract: | This paper provides an overview of the changes taking place in airline distribution and evaluates the impact of these changes on the key stakeholders; the airlines, travel agents, global distribution systems companies and corporate travellers. Conclusions as to the future of airline distribution are drawn. It is likely that global distribution systems deregulation will lead to the fragmentation of airline inventories across different distribution channels. Airlines will seek to increase the proportion of sales they make directly on their own website, thereby reducing their costs. Travel management companies will need to demonstrate their value to corporate clients clearly. Corporate clients are most concerned about ensuring access to the widest possible range of airline products and tariffs, at the same time as distribution costs are removed from the value chain. |
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