The Place Identity - Performance relationship among tourism entrepreneurs: A structural equation modelling analysis |
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| Authors: | Rob Hallak Graham Brown |
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| Affiliation: | a School of Management, University of South Australia, City West Campus, GPO Box 2471, Adelaide, SA 5001, Australia
b The Entrepreneurship, Commercialisation and Innovation Centre, The University of Adelaide, Adelaide, SA 5005, Australia |
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| Abstract: | Drawing on the literature on tourism, entrepreneurship, environmental psychology, and corporate philanthropy, this research examines how place identity, entrepreneurial self-efficacy, and support for community influence the entrepreneurial performance of small and medium tourism enterprise (SMTE) owners. Confirmatory Factor Analysis and Structural Equation Modelling are used to analyse the responses from 301 tourism entrepreneurs operating in regional South Australia. The data supports a model suggesting that the place identity of tourism entrepreneurs has a significant, positive effect on entrepreneurial self-efficacy and support for the community. Findings also suggest that the place identity of tourism entrepreneurs has a positive, indirect effect on entrepreneurial performance: a tourism entrepreneur’s sense of identity with the place in which his/her business operates contributes toward entrepreneurial success. |
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| Keywords: | Tourism entrepreneurs Place identity Entrepreneurial self-efficacy Support for community Entrepreneurial performance Structural equation modelling |
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