| 基于竞争优势的商业企业供应链博弈探析 |
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| 引用本文： | 马永刚.基于竞争优势的商业企业供应链博弈探析[J].产业经济研究,2006(6):50-56. |
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| 作者姓名： | 马永刚 |
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| 作者单位： | 南京财经大学,营销与物流学院,江苏,南京,210046 |
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| 摘 要： | 面对竞争日趋激烈的商业领域,为了减少威胁、降低经营风险、获取超额利润以及谋取竞争优势,商业企业引入供应链管理机制已是大势所趋。本文分析了商业企业的供应链竞争机理和竞争特征,运用生物进化博弈的“进化稳定策略”研究了商业企业在不完全信息动态情况下的供应链博弈成因,并分析了商业企业供应链进化博弈模型实际应用的有效性。
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| 关 键 词： | 商业企业 供应链 博弈 |
| 文章编号： | 1671-9301（2006）06-0050-07 |
| 收稿时间： | 2006-10-08 |
| 修稿时间： | 2006年10月8日 |
The Study of Business Enterprises' Supply Chain Game Based on Competition Advantages |
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| MA Yonggang.The Study of Business Enterprises'''' Supply Chain Game Based on Competition Advantages[J].Industrial Economics Research,2006(6):50-56. |
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| Authors: | MA Yonggang |
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| Abstract: | Competition in the business field is becoming fiercer.In order to reduce threatens and avoid operation risk,obtain extra profits and seek competition advantages,introduce the mechanism of supply chain management into business enterprise is an irresistible general trend.In the thesis,supply chain competition mechanism and characteristic are analyzed.Using the "evolution stable tactic" of creature evolution,methods of bettering supply chain under the circumstances of incomplete information dynamic game are studied.And the validity of evolution game model's application in business enterprise supply chain is analyzed. |
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| Keywords: | business enterprise supply chain game |
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