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打造“养在南阳”品牌的时代价值和对策
引用本文:赵秀玲,孙晓涛.打造“养在南阳”品牌的时代价值和对策[J].城市发展研究,2008,15(5).
作者姓名:赵秀玲  孙晓涛
作者单位:南阳师范学院经济与管理学院,河南南阳,473061
摘    要:自然和历史文化资源成就了南阳最佳养生之地.打造"养在南阳"品牌有利于南水北调水源地的生态保护、有利于和谐河南均衡发展、有利于变南阳的劣势为优势、有利于提升南阳的文化核心竞争力.因此,要把打造"养在南阳"品牌上升到落实科学发展观的高度采认识:要提升政府和民众对"养在南阳"的认同感和文化自信;要以"养在南阳"为龙头统领南阳工业、农业和旅游经济发展:要争取国家和南水北调受水地人才、资金与技术的支持;要加大城市管理力度,提高城市营销水平等.

关 键 词:南阳  养生  价值  对策

The Time Value and Countermeasures of Building Health Preservation in Nanyang Brand
ZHAO Xiuling,SUN Xiaotao.The Time Value and Countermeasures of Building Health Preservation in Nanyang Brand[J].Urban Studies,2008,15(5).
Authors:ZHAO Xiuling  SUN Xiaotao
Institution:ZHAO Xiuling SUN Xiaotao(Economics , Management Shool,Nanyang Normal University,Henan,473061)
Abstract:Nanyang is the best land of health preserbvation because of natural,historical and cultural resources.BuildingHealth Preservation in NanyangBrand is benefitical to the ecological protection of South-to-North Water Transfer projiect,the harmonious and balanced development in Henan Province,the changing of the shortcomings to the advantages of Nanyang and enhancing the core competence of Nanyang culture.So we should rise the buildingHealth Preservation in Nanyangbrand to a high degree of the scientific develo...
Keywords:Nanyang  Health Preservation  Value  Countermeasures  
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