新冠疫情对湖南酒店业影响的多维异质性研究

以湖南酒店业为研究对象，运用问卷调查、事前-事后比较法、配对样本T检验等方法，实证考察了新冠疫情对湖南酒店业的影响。研究发现：坐落在郊区的酒店受新冠疫情的影响要小于城区酒店，单体酒店的影响要小于连锁酒店，商务会议型酒店的影响要小于度假型酒店，大型酒店的影响要小于中小型酒店；新冠疫情对湖南酒店的影响未呈现酒店星级和所有权形式的异质性。上述发现对后疫情时期制定精准救助与扶持政策具有重要启示意义。

Multi-dimensional Heterogeneity Study on the Impact of COVID-19 on Hunan Hotel Industry

Taking the hotel industry in Hunan Province as the research object,an empirical study on the impact of COVID-19 on the hotel industry in Hunan Province is conducted by means of questionnaire survey, pre-post comparison and paired sample T-test. It is found that hotels located in the suburbs were less affected by COVID-19 than urban hotels, independent hotels were less affected than chain hotels, business conference hotels were less affected than resort hotels, and large hotels were less affected than small and medium-sized hotels. However, the influence of COVID-19 on hotels in Hunan Province does not show obvious heterogeneity in hotel star level and ownership form. The above findings have important implications for the formulation of precise support policies in the post-epidemic period.