| 中小企业产品创新策略研究 |
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| 引用本文： | 殷润元.中小企业产品创新策略研究[J].企业活力,2009(7):67-69. |
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| 作者姓名： | 殷润元 |
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| 作者单位： | 江南大学设计学院,无锡,214112 |
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| 摘 要： | 设计是企业在市场竞争中持续成长与创造利润的核心竞争力。设计创新策略的主要内容有:多元化创新策略、原型创新策略、科技化创新策略,制造的创新策略及快速反应策略等。
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| 关 键 词： | 产品开发 创新策略 产业链 高效整合 |
The Small and Medium-sized Enterprise Product Innovation Strategy Studies |
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| Yin Run-yuan.The Small and Medium-sized Enterprise Product Innovation Strategy Studies[J].Enterprise Vitality,2009(7):67-69. |
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| Authors: | Yin Run-yuan |
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| Institution: | Yin Run-yuan |
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| Abstract: | Innovation and exploitation are core of competitiveness in the growth of company.Especially the medium-small manufacturing should plan the strategy of innovation and reaction more meticulously.Design of innovational strategy includes pluralism,technicalization,manufacturing and quick reaction,and so on. |
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| Keywords: | the exploitation of products innovational strategy industrial chain effective integration |
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