| 谈以营销为导向的战略技术开发 |
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| 引用本文： | 龚健,沈晓健. 谈以营销为导向的战略技术开发[J]. 黄石理工学院学报, 2001, 17(2): 51-53,56 |
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| 作者姓名： | 龚健 沈晓健 |
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| 作者单位： | 中南民族学院管理学院, |
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| 摘 要： | 技术领先是高技术企业成功的关键，而由技术转化成的产品（或服务）能否得到消费者的认同则是最重要的，以营销为导向的技术是高技术企业管理的新战略。
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| 关 键 词： | 营销导向 营销战略 技术开发 技术创新 高技术企业 企业管理 |
| 文章编号： | 1008-8245(2001)02-0051-03 |
ELIMENTARY INTRODUCTION OF STRATEGIC R&D OF TECHNIQUE ACCORDING TO THE GUIDANCE OF MARKETING |
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| Gong Jian Shen Xiaojian. ELIMENTARY INTRODUCTION OF STRATEGIC R&D OF TECHNIQUE ACCORDING TO THE GUIDANCE OF MARKETING[J]. Journal of Huangshi Institute of Technology, 2001, 17(2): 51-53,56 |
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| Authors: | Gong Jian Shen Xiaojian |
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| Abstract: | Leading in technology is the key to high tech enterprises ,mean-while,the most important thing is whether the products(or service) which transformed from the technology can be accepted by the consumers or not.R&D of technology according to the guidance of marketing is a new strategic management of high tech firms. |
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| Keywords: | marketing guidance Marketing Strategy R&D of technology technology innovation |
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