| 中国企业的CI战略 |
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| 引用本文： | 梁静国,陶丽娜,徐强. 中国企业的CI战略[J]. 物流科技, 2005, 28(2): 88-90 |
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| 作者姓名： | 梁静国 陶丽娜 徐强 |
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| 作者单位： | 哈尔滨工程大学,黑龙江,哈尔滨,150001 |
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| 摘 要： | CI作为现代企业决胜市场的有效工具,是管理,营销,形象战略的综合整体。中国企业的CI战略尚处于未成熟阶段,仍存在许多误区,导入CIS对中国企业的成长有着重要意义,中国企业应把握CI设计的原则形成“中国模式的CIS”。
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| 关 键 词： | 中国企业 CI战略 现代企业 CIS 营销 形象战略 CI设计 导入 成长 误区 |
| 文章编号： | 1002-3100(2005)02-0088-03 |
| 修稿时间： | 2004-10-10 |
Corporate Identity Strategy in China |
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| LIANG Jing-guo,TAO Li-na,XU Qiang. Corporate Identity Strategy in China[J]. Logistics Management, 2005, 28(2): 88-90 |
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| Authors: | LIANG Jing-guo TAO Li-na XU Qiang |
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| Abstract: | As a effective tool to succeed in market competition, CI is an integration of strategy of management, marketing and image. In China enterprises have not mature strategy of CI, which is misunderstood. Introducing CIS is so important to growth up of enterprise in China. Chinese enterprise should grasp the designable principle of CI to form"CIS with Chinese mode". |
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| Keywords: | corporate identity corporate image mind identity |
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