| 锦州湾港口群建设的SWOT分析 |
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| 引用本文： | 王刚,解娜. 锦州湾港口群建设的SWOT分析[J]. 中国市场, 2008, 0(49): 86-87,96 |
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| 作者姓名： | 王刚 解娜 |
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| 作者单位： | 1. 渤海大学,管理学院,辽宁,锦州,121013
2. 渤海大学,教育学院,辽宁,锦州,121013 |
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| 基金项目： | 锦州市社会科学重点研究课题 |
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| 摘 要： | 锦州湾港口为了各自的经营目标而盲目追求利益最大化,由于同质化竞争导致零和博弈问题的产生。本文从内部的优势和劣势,外部的机遇和挑战几个角度,对锦州湾港口群进行全面分析和诠释,以作为管理层的正确决策的有力支撑。
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| 关 键 词： | 锦州湾 港口群 功能集成 SWOT分析 |
The Analysis of SWOT about Construction of Port Group of Jinzhou Bay |
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| WANG Gang,XIE Na. The Analysis of SWOT about Construction of Port Group of Jinzhou Bay[J]. China Market, 2008, 0(49): 86-87,96 |
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| Authors: | WANG Gang XIE Na |
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| Affiliation: | WANG Gang1,XIE Na2(1.Administration School of Bohai University,Jinzhou 121013,China,2.Education School of Bohai University,China) |
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| Abstract: | Each ports of Jinzhou Bay are pursuing maximization of own profit blindly in order to realize their own goals, as the homogenization of competition, this will led to the zero-sum game problems.This article, from the internal strengths and weaknesses to external opportunities and challenges, conducts a comprehensive analysis and interpretation for the port group of Jinzhou Bay, treats it as the strong support for correct decision-making of management. |
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| Keywords: | Jinzhou Bay port group functional integration analysis of SWOT |
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