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| 公共关系学本科专业发展现状与思考 | |
| 引用本文： | 杨晨,纪华强,张宁,虞华君,霍荣棉.公共关系学本科专业发展现状与思考[J].内蒙古财经学院学报(综合版),2011,9(5):1-6. |
| 作者姓名： | 杨晨 纪华强 张宁 虞华君 霍荣棉 |
| 作者单位： | 1. 中国计量学院公共事务系,浙江杭州,310018 2. 上海外国语大学公共关系系,上海,200083 3. 中山大学公共传播学系,广东广州,510006 |
| 基金项目： | 中国高等教育学会公共关系教育专业委员会重点课题(201001) |
| 摘 要： | 中国大陆现有16所高校设置公共关系学本科专业,生源和就业率都呈现出较为乐观的态势,但目录外专业地位、缺乏高层次学科带头人等因素制约了专业的发展.文章对合理发展公共关系学本科专业提出了基本建议. |
| 关 键 词： | 公共关系学 本科专业 发展 |
The Present Situation and Thoughts on the Development of Public Relation Specialty for Undergraduate |
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| Institution: | YANG Chen,etc.(China Jiliang University,Zhejiang,Hangzhou,310018) |
| Abstract: | Public relation specialty has been set up in 16 universities throughout the country.Up to now,student source and employment rate have been in positive trend.However,the factors such as the indefinite specialty,lack of high level academic talents,etc restrict the development of this specialty.This paper puts forward suggestion on reasonable development of this specialty. |
| Keywords: | the science of public relation undergraduate specialty development |
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