| 浅谈物流营销理念创新 |
| |
| 引用本文： | 刘建清,刘丹.浅谈物流营销理念创新[J].中国市场,2008(6):42-43. |
| |
| 作者姓名： | 刘建清 刘丹 |
| |
| 作者单位： | 1. 保定职业技术学院商务技术系
2. 河北软件职业技术学院教务处 |
| |
| 摘 要： | 物流营销,是指物流服务外部供应者为了有效满足物流需求而系统地提供服务概念、价值、价格、沟通的行为组合。创新是事物发展的源泉,没有创新,任何事物都会停滞不前。现代物流企业更应注重创新,尤其要抓住创新的源头——客户。随着经济的不断发展,物流市场竞争日益增加,竞争日趋白热化,客户已经成为市场上真正的强势群体,物流企业必须完全以客户为中心和原动力,准确把握客户需求的走势,让客户决定创新,才能持续不断的为客户创造新的价值,实现客户满意并最终实现社会满意的终极目标。
|
| 关 键 词： | 物流营销 理念 创新 |
Discussion on Logistics Marketing Idea Innovation |
| |
| Liu Jianqing,Liu Dan.Discussion on Logistics Marketing Idea Innovation[J].China Market,2008(6):42-43. |
| |
| Authors: | Liu Jianqing Liu Dan |
| |
| Institution: | Liu Jianqing1 Liu Dan2 (1. Commerce Technology Department,Baoding Professional Technology Institute,2.School Administration Office,Hebei Software Professional Technology Institute) |
| |
| Abstract: | Logistics marketing is that the external logistics service providers in order to effectively meet the needs of the logistics system to provide service concept, value, price, and to conduct portfolio. Innovation is the source of the development of things, there is no innovation, and nothing will stagnate. |
| |
| Keywords: | logistics marketing concept innovation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
