Does air pollution change a firm's business strategy for employing capital and labor?

We examine the impact of air pollution on a firm's capital-labor ratio. We propose the hypothesis that, in dealing with air pollution, a firm responds strategically by using relatively more capital and less labor to contain labor costs and remain competitive in the market. Using a sample of Chinese firms and a satellite-based air pollution metric, we test this hypothesis, and our results confirm it. In addition, we document that the impact of air pollution on the capital-labor ratio is more salient for firms with high economic incentives and close monitoring. Further, we report that to respond to worsening air pollution, a firm uses more capital and substitutes lower-quality labor with more high-quality labor. Finally, after increasing the capital-labor ratio, a firm's value increases, in terms of Tobin's Q, suggesting that the adoption of a higher capital-labor ratio, due to air pollution, is a sound business strategy.