| 厉行节约形势下中国星级饭店的发展及对策研究 |
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| 引用本文： | 张慧,等.厉行节约形势下中国星级饭店的发展及对策研究[J].价值工程,2014(19):162-163. |
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| 作者姓名： | 张慧 |
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| 作者单位： | 山东师范大学商学院,济南250014 |
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| 摘 要： | 在"厉行节约,反对浪费"的形势下,星级饭店面临着重新洗牌的风险。五星级饭店应及时调整策略,转变经营模式,做好转型升级,中低档饭店应抓住机遇,加强品牌管理,提高信息化水平。
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| 关 键 词： | 五星级饭店 中低档饭店 品牌 信息化 |
Development and Countermeasure Research of Chinese Star Hotel under the Austerity Situation |
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| ZHANG Hui,SUN Feng-zhi,LIU Hui-xin.Development and Countermeasure Research of Chinese Star Hotel under the Austerity Situation[J].Value Engineering,2014(19):162-163. |
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| Authors: | ZHANG Hui SUN Feng-zhi LIU Hui-xin |
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| Institution: | ( Business School of Shandong Normal University, Ji＇nan 250014, China ) |
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| Abstract: | Under the ＆quot;austerity, against waste＆quot; situation, star hotel is facing the risk of re-shuffling. Five-star hotel should adjust strategies, change management mode, do the transformation and upgrading, cheap hotels should seize the opportunity to strengthen brand management, improve the level of informatization. |
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| Keywords: | five-star hotel cheap hotels brand informatization |
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