多属性网上拍卖市场的发展现状和提升对策

多属性网上拍卖是电子采购的主要手段之一,具有广阔的市场发展空间。本文剖析了多属性网上拍卖的服务模式,设计了多属性网上平台架构,对多属性网上拍卖的应用范围和经济效益进行深入分析。通过分析多属性网上拍卖市场的发展现状,指出当前多属性网上拍卖市场存在欺诈、信用评价机制缺陷、以及有限的参与性等问题。在此基础上,提出了多属性网上拍卖市场的提升对策:设计满足激励相容的多属性拍卖机制,建立有效的多属性网上拍卖信用评价体系,开发智能化的代理软件以提高多属性网上拍卖的参与人数。

Research on Development and Promotion Countermeasures of Multi-attribute Online Auction Market

Multi-attribute online auction is one of the primary means of e-procurement, and has a broad market space for development. This paper analyzes the multi-attribute online auction service model, designs a muhi-attribute online platform architecture, and gives an analysis of multi-attribute online auction application range and economic benefits. For the development of multi-attribute online auction market, we find that the current multi-attribute online auction market exists fraud problem, credit evaluation mechanism defects, and limited market participation etc. On this basis, we propose some countermeasures to solve these problems. These countermeasures include of designing a incentive-compatible multi-attribute auction mechanism, establishing an effective credit evaluation system of multi-attribute online auction, and developing a intelligent software agents of multi-attribute online auction to improve the number of participants.