| 中国网络广告市场现状及趋势展望 |
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| 引用本文： | 常缨征.中国网络广告市场现状及趋势展望[J].价值工程,2014(20):163-164. |
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| 作者姓名： | 常缨征 |
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| 作者单位： | 西安航空学院,西安710077 |
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| 摘 要： | 在网络广告自诞生伊始就以其强大的技术优势、不断创新的表现形式等特点,发展迅猛。本文从网络广告市场规模及增长率、细分市场规模和市场客户分布三个方面阐述了中国网络广告市场现状,在此基础上展望了中国网络广告的趋势。
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| 关 键 词： | 网络广告 市场规模 客户分布 趋势展望 |
The Present Situation and Development Trend of the Network Advertisement Market in China |
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| CHANG Ying-zheng.The Present Situation and Development Trend of the Network Advertisement Market in China[J].Value Engineering,2014(20):163-164. |
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| Authors: | CHANG Ying-zheng |
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| Institution: | CHANG Ying-zheng ( Xi＇an Aeronautical University, Xi＇an 710077, China ) |
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| Abstract: | The network advertisement develop fast with its strong technological advantages, innovative forms and other characteristics. Be at the perspectives of the scale, growth rate, branch market scale and market customer distribution, this article expounds the presentr situation of network advertisement market, and forecast the development trend. |
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| Keywords: | network advertisement market scale customer distribution development trend |
| 本文献已被 CNKI 维普 等数据库收录！ |
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