| Abstract: | The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the environment, better informed managers, and the recognition that there is a close relationship between good ecology and good economy. Ecotourism has been defined in many different ways in the literature, but one of the most central dimensions, co‐operation, has not been included. Ecotourism must be sustainable and four central groups of actors have to co‐operate, the local people, the authorities, tourists and companies involved in tourism. The understanding of what ecotourism is and stands for is very diverse and the discussion found in Finland is used as an illustrative case in this article. The general view in Finland is that sustainable tourism should be used instead of the concept of ecotourism. A position, which can cause large problems for the development of ecotourism in Finland. Copyright © 2000 John Wiley & Sons, Ltd. |
