| Abstract: | Scholars' calls for an integrating view of the technical, political, and cultural (TPC) aspects of management lead to examining Tichy's TPC framework as the basis of such a view. Tichy's framework is shown to require modification to include the TPC systems of a firm's customers and competitors, and a modified TPC framework is proposed. This framework's usefulness for pattern matching to identify causes of performance is demonstrated in historical case research into a strategic group marketing IBM‐compatible mainframes. A result is four testable hypotheses suggesting how firms' success marketing to organizations depends on effective integration between marketing and general management, and a potential cause of variations in performance within strategic groups and during movement between strategic groups. In addition, a method for testing and developing hypotheses by pattern matching on a modified TPC framework is demonstrated. Copyright © 2000 John Wiley & Sons, Ltd. |
