我国中小企业营销渠道困境与对策

随着经济的发展,我国中小企业日渐显著的作用引起社会的关注,但是中小企业在发展过程中一直存在着问题与困难,特别是遭遇到全球经济危机的波及,中小企业的营销对策陷入困境,其中,代表企业核心竞争力的渠道问题凸显。文章重在分析新时期中小企业营销渠道所面临的新的困境,并提出相应对策。

The Dilemma and the Countermeasures of the Marketing Channels for China's SMEs

With the development of economics,the increasingly important the roles of China's SMEs are drawing attention of the society,while there are always difficulties and problems in their developing process,especially against the backdrop of global financial crisis,which leads to the strategies of SMEs'marketing channels caught in difficulties.Among these difficulties, the challenges about channels that represent the core competitiveness of an enterprise have stand out.The article sets forth the related counterme...