Technology transfer planning

This paper describes a process of technology transfer planning evolved in a government research establishment to help get research results adopted by government, professions and industry. The process involves close co-operation between the research team and specialists in communications and marketing to plan and undertake an active application campaign. The essential ingredients of a campaign are described and several practical examples quoted. Since employment of technology transfer planning should be reflected in improved return on research investment the process, although evolved in a government research organization, may be of wider interest.