商务英语在国际营销中的作用

21世纪的到来,人类世纪步入了一个新时期,科技的发展及网络技术的广泛使用,使国家与国家之间的交流变得更加密切和便捷,随着中国加入WTO,中国与世界之间的交流也变得更加密切,在这一背景下,商务英语本身所起的作用和价值就更加明显。通过商务英语,营销人员不仅可以获取各类国际信息,同时还有利于人们宣传自己的产品,应该说商务英语在国际营销中起到的作用是巨大的。本文本文通过分析商务英语的内涵和特点,重点讨论了商务英语在国际营销中的重要作用。

On the Role of Business English in International Marketing Effect

With the arrival of the 21st century,the century entered a new era in the development of science and technology and the widespread use of network technology,exchanges between countries become more close and convenient.With China’s accession to WTO,China and the worldexchanges have become more closely,in this context,the role of business English and value more evident.By using Business English,marketing person can not only access to all kinds of international information,as well as help people to promote their products,so it should be said that the role of Business English in international marketing is huge.This article,by analyzing the content and features of Business English,focuses on the important role of the Business English in international marketing.