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基于品牌设计的价值分析研究
引用本文:安晓燕.基于品牌设计的价值分析研究[J].价值工程,2012,31(20):117-119.
作者姓名:安晓燕
作者单位:西安工程大学服装与艺术设计学院,西安,710048
摘    要:通过对品牌种类和其存在的条件以及品牌价值的分析,阐述了品牌设计真正的价值体现,这就要做到,关注品牌和企业知名度,关注市场销售占有率,关注销售渠道的建设和维护,以便更好地为每个企业提供较具体的方向去评估品牌价值。

关 键 词:品牌  品牌价值  功能

The Value Analysis of Brand Design
AN Xiao-yan.The Value Analysis of Brand Design[J].Value Engineering,2012,31(20):117-119.
Authors:AN Xiao-yan
Institution:AN Xiao-yan(College of Costume & Artistic Design,XAUEST,Xi’an 710048,China)
Abstract:Through the analysis on the brand types and its existence conditions and the value of brand,this article elaborated the real value of brand design,this is we should pay attention to the brand and the business visibility,concern about the share of market sales and the construction and maintenance of sales channels,so as to provide the more specific direction to evaluate brand value for each enterprise.
Keywords:brand  brand value  function
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