| 我国体育运动的商业价值研究——以网球运动为例 |
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| 引用本文： | 闫亚新.我国体育运动的商业价值研究——以网球运动为例[J].价值工程,2012,31(21):322-323. |
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| 作者姓名： | 闫亚新 |
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| 作者单位： | 西安医学院体育部,西安,710021 |
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| 摘 要： | 随着网球运动的发展,网球运动的商业价值渐渐的体现了出来。任何一项运动商业化的发展道路,必定是有此项运动内在和外在的东西决定的,本文通过文献资料法、专家访谈法、问卷调查法,揭示出网球运动商业价值存在的内在因素以及网球运动存在的商业价值。
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| 关 键 词： | 网球运动 商业价值 |
Research on Commercial Value of Sports: Taking Tennis as Example |
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| YAN Ya-xin.Research on Commercial Value of Sports: Taking Tennis as Example[J].Value Engineering,2012,31(21):322-323. |
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| Authors: | YAN Ya-xin |
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| Institution: | YAN Ya-xin(Sports Department,Xi’an Medical University,Xi’an 710021,China) |
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| Abstract: | With the development of tennis,the commercial value of tennis is gradually manifested.The commercialization development road of any sport must be determined by the internal and external things of the sport.This article,through the literature material law,the expert interview law,questionnaire investigation method,reveals the inherent factors affecting tennis commercial value as well as the commercial value of tennis. |
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| Keywords: | tennis commercial value |
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