医院个性化关怀电子商务整体解决方案——以民营医院为例

病人是医院的命脉,只有赢得客户,才能赢得未来。病人就诊,除了关心医院本身的医疗实力,考虑最多,最影响决策的因素,就是医院的服务了。很显然,病人的需求在人满为患的公立医院是无法实现的。本文从电子商务的内涵及发展出发,分析了当今民营医院发展的处境和遇到的问题,并指出了在电子商务发展时代,加强客户关系管理是解决民营医院实际问题的最佳途径;本文还重点提出了民营医院个性化关怀通过电子商务实现的解决方式和发展策略。

Personalized Care E-Business Solutions in Hospital:Taking Private Hospitals for Example

The patient is the lifeblood of the hospital and only win customers can win the future.When choosing a hospital,in addition to the strength of the medical treatment of the hospital itself,patients considering most are the services of the hospital which is the very factor that can influence customer making decision.Clearly,the needs of patients can’t be achieved in overcrowded public hospitals.This paper starts from the content of E-Business,analyzes the current situation and problems of private hospital development,points out that development of E-Business to enhance customer relationship management is the only way to solve the practical problems of private hospitals,gives personal attention of private hospitals overall E-Business solutions and development strategies.