| 电视文艺的品牌和创新 |
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| 引用本文： | 高艳君.电视文艺的品牌和创新[J].价值工程,2012,31(21):142-144. |
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| 作者姓名： | 高艳君 |
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| 作者单位： | 宁夏广电总台,银川,750001 |
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| 摘 要： | 电视诞生以来的半个多世纪里,现代科技为电视的发展提供了坚实的物质基础,在大众传播媒介大家庭中,电视媒体后来居上,发展迅猛。面对市场的压力和审美的异化,中国电视文艺何去何从?电视文艺品牌如何打造?
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| 关 键 词： | 电视文艺 品牌 创新 |
Brand and Innovation of TV Art |
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| GAO Yan-jun.Brand and Innovation of TV Art[J].Value Engineering,2012,31(21):142-144. |
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| Authors: | GAO Yan-jun |
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| Institution: | GAO Yan-jun(Ningxia TV Station,Yinchuan 750001,China) |
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| Abstract: | Since the invention of TV,in the last fifty years,modern science and technology provides solid material base for TV development.Among mass communication medias,TV media develops rapidly.Facing the pressure of market and aesthetic alienation,where will China's TV arts go? And how create TV arts brand? |
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| Keywords: | television art brand innovation |
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