| 由顾客让渡价值谈会议营销企业核心竞争力的提升 |
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| 引用本文： | 王馨. 由顾客让渡价值谈会议营销企业核心竞争力的提升[J]. 价值工程, 2012, 31(18): 122-123 |
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| 作者姓名： | 王馨 |
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| 作者单位： | 西安航空技术高等专科学校,西安,710077 |
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| 摘 要： | 文章以会议营销企业核心竞争力为研究对象,运用顾客让渡价值理论,分析了会议营销企业顾客总价值和顾客总成本,提出了提升企业核心竞争力的途径。
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| 关 键 词： | 顾客让渡价值 会议营销 核心竞争力 |
Improve Core Competitiveness of Conference Marketing Enterprises Based on Customer Delivered Value |
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| Wang Xin. Improve Core Competitiveness of Conference Marketing Enterprises Based on Customer Delivered Value[J]. Value Engineering, 2012, 31(18): 122-123 |
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| Authors: | Wang Xin |
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| Affiliation: | Wang Xin(Xi’an Aeronautical University,Xi’an 710077,China) |
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| Abstract: | This paper researches on the conference marketing enterprises,based on customer delivered value,analyzes the total customer value and total customer cost of conference marketing enterprises,and advances the approach of improving core competitiveness. |
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| Keywords: | customer delivered value conference marketing core competitiveness |
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