中国出境旅游产业运行特征研究

中国出境旅游产业有其自身特殊的规律。出境旅游市场已基本形成区域性寡头垄断格局，组团社批零一体化体系开始呈现内部化趋势，组团社在产业链条上的控制力逐步增强，并开始以管理和信息技术来推动出境旅游商业模式创新。大型旅行社“走出去”主要是为了促进出境和入境市场互动，尚未进入跨国经营的较高阶段。出境游组团社产品开发模式多元化，产品创新呈现常态化，且注重对出境旅游产品品牌的塑造。

Study of China's Outbound Tourism Industry Operating Characteristic

China's outbound tourism industry has its characteristic. Nationwide, outbound tourism market formed a regional oligopoly markets, outbound travel agents in the wholesale and retail integration system begin to show an internal trend, outbound tour operators in the industry chain gradually increase control power, and began use management and information technology to promote outbound tourism business model innovation, large-scale travel agencies have begun to "go out", but mainly in order to promote inbound ...