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Corporate consumer affairs departments: Are they really in the interest of the consumer? A comment on fornell in JCP, 2, 1978/4 |
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| Authors: | Frank Wimmer |
| Institution: | (1) Department of Marketing, International Marketing and Trade, at the University of Erlangen-Nuremberg, Lange Gasse 20, D-8500 Nuremberg, Federal Republic of Germany |
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