| 新加坡多语旅游环境建设对环渤海地区旅游业的启示——以天津为例 |
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| 引用本文： | 沈长智. 新加坡多语旅游环境建设对环渤海地区旅游业的启示——以天津为例[J]. 桂林旅游高等专科学校学报, 2008, 19(3): 326-329 |
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| 作者姓名： | 沈长智 |
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| 作者单位： | 天津商业大学,商学院旅游系,天津,300134 |
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| 摘 要： | 为了发展国际旅游业，新加坡在多语文化和谐共存的大背景下，采取语言与旅游一体化综合发展的策略，建构了以英语为主体，多种语言协调发展的多语旅游环境。鉴于此，开发具有天津特色的多语旅游环境，有利于提升旅游资源的价值，塑造国际旅游形象，促进天津国际旅游业的发展。
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| 关 键 词： | 新加坡 环渤海地区 天津 多语旅游环境 旅游业 启示 |
An Inspiration to Tianjin's Tourism from the Construction of Multilingual Tourist Environment in Singapore |
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| SHEN Chang-zhi. An Inspiration to Tianjin's Tourism from the Construction of Multilingual Tourist Environment in Singapore[J]. Journal of Guilin Institute of Tourism, 2008, 19(3): 326-329 |
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| Authors: | SHEN Chang-zhi |
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| Affiliation: | SHEN Chang-zhi (Department of Tourism Management, Business College , Tianjin University of Commerce, Tianjin 300134, China) |
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| Abstract: | Under the harmonious coexistence of multiple languages ,Singapore has adopted the strategy of integrating languages and tourism, and established a multi-lingual tourist enviorment based on English language to promote the development of international tourism. It is necessary for Tianjin to learn from Singpore to construct a multi-lingual enviorment with Tianjin＇s characteristics, which will be helpful to elevate the value of tourism resources, build a good international tourism image, and finally promote the development of Tianjin＇s international tourism. |
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| Keywords: | Singpore Tianjin multi-lingual tourism environment tourism inspiration |
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