| 新时期图书馆体验营销探讨 |
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| 引用本文： | 蔡永明,王胜利,马银戌. 新时期图书馆体验营销探讨[J]. 中国市场, 2009, 0(15): 89-90 |
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| 作者姓名： | 蔡永明 王胜利 马银戌 |
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| 作者单位： | 河北经贸大学,河北,石家庄,050061 |
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| 基金项目： | 河北省科技计划(软科学)项目 |
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| 摘 要： | 本文从体验营销的内涵入手,概括图书馆实施体验营销的必要性,指出图书馆实施体验营销的前提条件,提出图书馆体验营销的途径。
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| 关 键 词： | 图书馆 体验营销 品牌建设 |
Discuss on Library Experience Marketing New Period |
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| CAI Yong-ming,WANG Sheng-li,MA Yin-xu. Discuss on Library Experience Marketing New Period[J]. China Market, 2009, 0(15): 89-90 |
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| Authors: | CAI Yong-ming WANG Sheng-li MA Yin-xu |
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| Affiliation: | Hebei University of Economics and Business;Shijiazhuang 050061;China |
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| Abstract: | This paper started from the experience marketing's connotation,summed up that the library practiced the necessity of experience marketing,pointed out that the library practiced the prerequisite of experience marketing,proposed the way of the library experience marketing. |
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| Keywords: | library experience marketing brand-building |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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