思想政治教育应重视大众传播媒介的舆论导向功能

思想政治教育与大众传播媒介存在着内在的密切联系 ,同时 ,大众传播媒介所营造的舆论环境对思想政治教育的影响具有二重性 ,特别是当前舆论环境对人们的思想观念、政治态度、道德伦理方面的影响更为巨大。因此 ,在科技迅猛发展的今天 ,尤其是在市场经济条件下 ,要加强和改进思想政治教育 ,就必须高度重视大众传播媒介的舆论导向功能

Political Education should Pay Attention to Action of Mass Mcdia

Political education and mass media are internal close relation.At the same time the circumstance of public poinion created by mass media has dual character to the influence of politicl education,especially the present circumstance of public opinion has much more influence to man's ideological concept,political attitude and moral charater.Therefore,with the quick development of science,especially under market economy,if we enforce and improve political education,we must pay attention to action of mass media.