| 休闲食品的消费市场调查 |
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| 引用本文： | 刘德寰,郑雪,崔凯,张晓鸽,左灿,崔忱.休闲食品的消费市场调查[J].广告大观,2009(2):51-57. |
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| 作者姓名： | 刘德寰 郑雪 崔凯 张晓鸽 左灿 崔忱 |
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| 作者单位： | [1]重庆教育学院中文系广告教研室 [2]重庆教育学院中文系07级广告专业 |
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| 摘 要： | 小食品大市场——休闲食品的市场攻略
目前，我国休闲食品的市场容量已超过300亿元，然而相对于中国巨大的人口基数和市场需求来说，这只是沧海一粟.
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| 关 键 词： | 休闲食品 市场调查 消费 市场攻略 市场容量 市场需求 人口基数 大市场 |
Study of the influence that the digital age has exerted on national reading |
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| Liu Dehuan Zheng Xue Cui Kai Zhang Xiaoge Zuo Can Cui Chen.Study of the influence that the digital age has exerted on national reading[J].Advertisinc Panorama,2009(2):51-57. |
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| Authors: | Liu Dehuan Zheng Xue Cui Kai Zhang Xiaoge Zuo Can Cui Chen |
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| Institution: | Liu Dehuan Zheng Xue Cui Kai Zhang Xiaoge Zuo Can Cui Chen |
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| Abstract: | At any time,reading is of great significance for the cultural heritage of human beings.The national reading has changed dramatically in China as digital age comes.The paper does not only summarize the results of previous research about the influence that the digital age has exerted on national reading and about concerned proposals,but also points out its limitations and shortcomings.The study shows that domestic scholars mainly investigated the status quo and change of reading.Then much attention has been p... |
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| Keywords: | Digital age National reading On-line reading Reading rate |
| 本文献已被 CNKI 维普 等数据库收录！ |
