| Abstract: | This study investigates the prevalence of product-development courses at accredited educational institutions. The authors assess pedagogical approaches and instructional materials used in these courses. The analysis is based on a survey of 320 accredited business schools, supplemented by an archival review of other business schools' catalogs. The results suggest considerable growth in the number of product development/management courses compared to a decade ago. Four textbooks dominate the market, but other contenders for adoption are available. Cases are commonly used to facilitate understanding of presented issues. Geographic differences show that schools located in the Northeast, Midwest, and West are more likely to address product-related issues in their business curricula. |
