雇主品牌竞争力多层次模糊综合评价模型研究

雇主品牌竞争力评价是衡量企业人力资源管理水平的重要依据之一,尽管我国各类雇主评选活动正在兴起,但目前尚无科学、有效的雇主品牌竞争力评价系统。所以,建立一个科学、有效的雇主品牌评价模型对于雇主品牌价值的彰显很有必要。为此,结合雇主品牌评价的实际特点,从社会认可度和员工满意度两个方面建立雇主品牌评价指标体系,便于企业采取具有针对性的雇主品牌建设策略。

Study on Fuzzy Evalution Model of Employer Brand

Competitiveness evaluation of employer brand is one of the important warrants judging HRM standard. To- day,many kinds of empoyer brand evaluations are carried out in China,but there are few effective evaluation methods. Therefore,a scientific and effective evaluation model of employer brand has important role on show of evaluation of em- ployer brand. This essay attempts to build up the comprehensive evaluation model of employer brand on two dimensions: social recognition and employee satisfaction,to guide...