中小民营企业国际化社会责任公关战略探讨——以温州哈杉为例的研究

国际化渐进理论认为,企业的国际化是一个逐步探索、渐进完成的过程。温州民营企业哈杉反规律而成功实现跳跃式成长,在全球金融危机背景下其成绩尤为亮眼,在进行成功归因分析中,其独特的社会责任公关战略成为其赢得利益相关者支持、顺利跨越文化障碍、有效化解各种危机的关键。

Analysis of the Public Relation Strategy of Social Responsibility Based on the Internationalization of Small-medium-sized Private Enterprises: A Case Study of Wenzhou Cedar Group

The internationalization evolution theory believes that enterprise's internationalization is a process of gradual exploration and development. Wenzhou Cedar Group, as a private enterprise, has successfully realized its jumping growth, which is contrary to rules, and has achieved an outstanding performance under the background of global financial crisis. In the analysis of reasons for the achievement, the paper concludes that its special public relation strategy of social responsibility has become the key to...