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河源市旅游商品的调查与开发研究
引用本文:朱智. 河源市旅游商品的调查与开发研究[J]. 贵州商业高等专科学校学报, 2010, 23(4): 53-55
作者姓名:朱智
作者单位:河源职业技术学院,广东,河源,517000
摘    要:旅游购物是旅游收入的重要组成部分,通过对河源旅游商品的初步调查,从旅游商品的种类、包装、销售三个方面进行了分析,认为河源旅游商品种类单一,包装质量差,缺乏地方文化特色,旅游商品市场缺乏管理,对此提出了相应的改进措施和建议。

关 键 词:旅游商品  购物  河源

The investigation and development study on tourism commodity of Heyuan city
Zhu Zhi. The investigation and development study on tourism commodity of Heyuan city[J]. Journal of Guizhou Commercial College, 2010, 23(4): 53-55
Authors:Zhu Zhi
Affiliation:Zhu Zhi(Heyuan Polytechnic,Heyuan,GuangDong 517000)
Abstract:Tourism shopping is a very important part of tourism income.Base on the general investigation of tourism commodities of Heyuan,This paper analyses the kinds、package and sale of them.The kinds single、poor quality of package、lack of local cultural features and management on tourism commodities market are the key problems.Some advices and improvement measures are proposed.
Keywords:Tourism commodity  Shopping  Heyuan
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