| 女大学生文胸需求调查 |
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| 引用本文： | 李哲.女大学生文胸需求调查[J].嘉兴学院学报,2009,21(3):101-104. |
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| 作者姓名： | 李哲 |
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| 作者单位： | 嘉兴学院服装与艺术设计学院,浙江嘉兴,314001 |
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| 摘 要： | 从文胸的设计要素、穿着舒适度、影响消费行为的因素等三个方面对嘉兴学院200名女大学生进行了问卷调查，分析了女大学生选择文胸的要点，总结了影响女大学生决定购买文胸的主要因素是舒适度、合体程度、外观设计、做工质量。
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| 关 键 词： | 女 大学生 文胸 舒适性 消费行为 问卷调查 |
An Investigation on Female University Students' Bra Demand |
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| LI Zhe.An Investigation on Female University Students'' Bra Demand[J].Journal of Jiaxing College,2009,21(3):101-104. |
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| Authors: | LI Zhe |
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| Institution: | LI Zhe (School of Garment and Art Design, Jiaxing University, Jiaxing, Zhejiang 314001) |
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| Abstract: | From the aspects of design elements of bra, wearing comfort, and factors that influence consumer behavior, a questionnaire survey was conducted in Jiaxing University towards 200 female college students. Some key points for female students＇ choosing the bra are analyzed, and the main factors determining their decision of bra--purchasing are summed up, which are wearing comfort, level of fitness, exterior design and workmanship quality. |
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| Keywords: | female college students bra comfort consumer behavior questionnaire survey |
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