电信运营商电子商务应用与发展策略

随着互联网的发展,电子商务为人们提供了新的交易方式。我国的电信运营商,作为社会信息化发展的“先遣队”,一方面,为电子商务的发展应用提供通信平台,另一方面,也应该充分利用自身的资源开展电子商务,扩展交易范围,降低交易成本,拓展服务手段,完善营销体系,为自身的发展开辟新的利润增长点。

The Strategies of Telecom Operators Applying and Developing Their E-commerce

With the rapid development of the Internet, a new transaction mode is provided by E-commerce. As the pioneers of the development of soeiul informationization in our eountry, the teleeom operators not only provide the eorrespondenee platform for the E-commerce, but also should make the best of their own resource to develop E-commerce to extend transaetion scope, rcduee transaetion eost, promote serviee means, perfeet marketing system and exploit new profit growth point.