| 电视节目必须重视形象战略 |
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| 引用本文： | 马蔷,张金玲. 电视节目必须重视形象战略[J]. 理论观察, 2001, 0(3): 79-80 |
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| 作者姓名： | 马蔷 张金玲 |
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| 作者单位： | 齐齐哈尔有线电视台，黑龙江 齐齐哈尔 161005 |
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| 摘 要： | 电视是多功能的现代化宣传工具，电视及其电视节目在为它所报道的一切对象忠实服务的同时，电视也应为自身设计一套形象战略，通过可视形象及语言形象，来确定、吸引目标观众群，从而创造自己电视的品牌形象。
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| 关 键 词： | 电视 形象战略 品牌效应 形象设计 |
| 文章编号： | 1009-2234(2001)03-0079-02 |
| 修稿时间： | 2001-03-29 |
TV program must Pay Attention to the Image Strategy |
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| MA Qiang,ZHANG Jin-ling. TV program must Pay Attention to the Image Strategy[J]. Theoryotic Obsorvation, 2001, 0(3): 79-80 |
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| Authors: | MA Qiang ZHANG Jin-ling |
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| Abstract: | TV media is a modern propaganda one with multi-function. At the moment of TV and it's program offering the loyal service to all the objects being report, TV media should design a set of image strategy itself. We should confine and draw the target viewers through visible image and language image. Therefore, we can create itself famous brand image of TV media. |
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| Keywords: | TV image strategy effectiveness of famous brand image design. |
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