| 企业战略定位的偏差及其矫正 |
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| 引用本文： | 李启明.企业战略定位的偏差及其矫正[J].北京市经济管理干部学院学报,2008,23(2):20-23. |
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| 作者姓名： | 李启明 |
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| 作者单位： | 北京市经济管理干部学院,北京,100102 |
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| 摘 要： | 企业战略定位的本质是制造差异，各适其位。本文归纳了企业战略定位偏差的种种现象，诸如一厢情愿的片面性，照搬照套的模仿性，好高骛远的盲目性，不自量力的多元性，无的放矢的宽泛性定势思维的狭隘性等，进而剖析了产生这些偏差的原因，并提出了矫正偏差的几点建议。
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| 关 键 词： | 企业战略定位 偏差 原因 建议 |
| 文章编号： | 1008-7222(2008)02-0020-04 |
| 修稿时间： | 2008年3月31日 |
Positioning Deviation and Its Correction on Enterprise Strategy |
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| LI Qi-ming.Positioning Deviation and Its Correction on Enterprise Strategy[J].Journal of Beijing Institute of Economic Management,2008,23(2):20-23. |
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| Authors: | LI Qi-ming |
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| Institution: | LI Qi-ming (Beijing Institution of Economic Management, Beijing 100102, China) |
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| Abstract: | The essence of enterprise strategic positioning is to make differences in their positions of fitness.The article summarized various deviations of enterprise strategic positioning,such as the one-sided wishful thinking,setting copies,ambitious blindness,overconfident pluralism,extending without any target,and provided further analysis of the reasons for these deviations,and put forward some suggestions of error corrections. |
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| Keywords: | enterprise strategic position difference reason suggestion |
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